An experimental laboratory



of the meaning
 making enterprise





phys.io


  Co-created with Dr Gauransh Arora.



A behavioural-first physiotherapy app that reimagines the remote recovery experience.




Developed over two months through interviews with patients and physiotherapists, Phys.io addresses user adherence by embedding behavioural nudges, personalisation, and conversational interactions into its system design. The project prioritises engagement without dependence on invasive tech or high-cost intervention.


Case Study
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