paytm deals
Co-created with Kopal Jain, Piyush Passi & Navneet Jain.
A redesign sprint driven by ambitious business targets: quadrupling the deals vertical in just two months. This project focused on transforming the ‘Claim’ flow- ironically eliminating the word claim altogether.
By combining strategic research, mental model alignment, and interaction restructuring, the new interface delivered clarity, impact, and measurable uplift, leading to a 12% uptick in native bill payments within a month of launch.
Case Study